New uniforms for the 2008 season were officially revealed on November 8, 2007. The unveiling coincided with a name change for the team, as the team was now officially called the Tampa Bay Rays. The new team colors are navy, Columbia blue and a touch of gold. The new team logo features a bright yellow sunburst that represents the Sunshine State of Florida. The logo and the cap insignia use the font Georgia in bold. In the original press release, principal owner Stuart Sternberg said We are now the 'Rays' - a new and improved version of the Devil Rays. We Are One Team, the pitch for the 2008 season was announced February 22, 2008. The phrase, as president Matt Silverman says, refers to the idea of an improved and talented team allied with the fan base across the Tampa Bay area. (*)